I am SO late to the party with this it’s unbelievable! What can I say? I live in a miserable backwater in the North whose only make-up counters are the ones aimed at the landed gentry, usually of the over-60s variety!

While I was in London before Christmas, I was SO EXCITED to pick up this eyeshadow primer! It’s been on my wish list for 3 actual YEARS.

What can I say about it? It comes in a purple tube that’s shiny with an applicator in the lid, yada yada… I got the large tube because a small one was £10.50 but the large was £16 which was twice the amount of product and I foresee myself using this a LOT and not being able to buy more for possibly 3 more years (actually, it depends where I emigrate to, but Ireland’s not known for its availability of make-up brands, and neither is New Zealand). Having said that, I’ve seen it for sale on US Amazon for a reasonable price (it’s disgracefully expensive on UK Amazon), so now that I know I like it, I will probably just get it off there after I emigrate to wherever I end up going, because aside from delivery to the UK, Amazon.com tends to be pretty good at international delivery.

I got the original; I didn’t ask the counter assistant what the difference was because I got this a few days before Christmas and the stores were literally heaving, and I was all like, “gimme makeups” like some sort of chemically deficient crack whore that needed a hit. If you’re wondering about getting into make-up, be warned that this will happen to you despite your best intentions at moderation and temperance! Joking aside though, the assistants were rushed off their feet and I didn’t want to waste their time and add to their stress by asking inane questions about products, so I just went with original since I was fairly sure I’d be happy with any. …And I am SO happy with this product! If you’re uncertain which version to get, go with the original purple one!

Urban Decay Eyeshadow Primer Potion glides on the eye easily, turning pretty much invisible once it’s on, and it also does the following things that I liked:

1. It makes the eyeshadow colors stand out more.
2. It makes the eyeshadow colors blend more easily.
3. It makes the eyeshadow colors MUCH easier to remove at night with less crappy residue under my eyes after using my micellar water.
4. It makes my eye area look fresh and vital.

I don’t know how it does all this, probably some sort of mysterious voodoo magic or something, but whatever it is, I am in LOVE with this product. It was always going to be a gamble, getting a product that I’d wanted for so long, but in this case, it DEFINITELY lived up to all my expectations.

I’ve seen a lot of people claiming that the MAC Pro-Longwear Paint Pots are a better base for eyeshadow, but having used those in the past, I could not disagree more. The Urban Decay eyeshadow primer potion is much kinder to the eye area and looks way better under eyeshadow, and it gives better blendability too.

Thank-you, Urban Decay, for making the most fabulous eyeshadow primer ever!