The K-beauty regime is such a big deal in East Asia. It’s also popular to a lesser extent in China (you can buy the products but people don’t necessarily use them all, and there’s fewer brands to choose from in China, but there are still a LOT of brands; it’s just a testament to how much of a big deal K-beauty is in Korea that they have the biggest selection of beauty products that I’ve ever seen in my life). One thing to note, though, is that China has its own beauty brands (usually with European-sounding names) and they don’t like to think of themselves as aficionados of K-beauty. In China, the exact same things are pretty much classed as Chinese beauty. 😉

There’s been a lot of online articles from western magazines and whatnot which are all like, “Korean women spend two hours in the morning and two hours in the evening on their beauty regime!!!” Honestly? While they sure spend time on it, with VISIBLE results, they also generally work very long hours (much longer than people do in the west) and so I’d say twenty minutes to half an hour, morning and evening, is probably more realistic, certainly on the days when I’ve done a full K-beauty regime. Sheet masks, of course, take 15-20 mins all by themselves, but you don’t do those daily; two to four times a week is more reasonable.

Why do they do it? Well, unlike in the west, K-beauty tends to focus on skincare. Get a good canvas, THEN correct flaws with makeup. It’s a much more natural look, and I really like the whole idea, I mean, depending how long you’ve been reading my blog, even before I came to Asia you may remember that most of my beauty articles were skincare related. Makeup? Eh. When I hit twenty-five, I started to feel like taking care of my skin was WAY more important. #realtalk #confessionsofabeautyblogger some days, I don’t even wear any makeup. Most days, I wear the bare minimum. But I never forget my skincare.

So, the FULL K-beauty routine goes like this (usually… there are some variations depending who you ask and what brands they use), starting from a completely cleansed face (you would use cleanser and whatnot first, if your face was dirty):

Essence goes on first. This is usually the most watery or thinnest consistency of product. If you’re ever in doubt about whether you’re using K-beauty properly, usually it goes from thinnest to thickest consistency of product. 😉 And at the end of the day, it’s no biggie if you get one or two steps back to front. I use this Soybean Firming Essence [light] from Innisfree; it’s about the same price in China as in the US, and I plan to review it at some point.

Serum goes on after essence. I use the Innisfree Soybean Energy Serum which TRAGICALLY you don’t seem to be able to get in America. It’s like my favorite thing so that’s very sad. I do also like the Innisfree Jeju Pomegranate Serum which you ALSO can’t get in the US. Sometimes around now I’ll use a moisture spray, too.

Then, you put on something called “skin” if you want, but I’ve never found one I especially loved and the consistency seems to vary between different ones, too, which makes me feel like I’m just washing off my serum and essence. Some K-beauty people call “skin” “toner” but where the west calls toner something you remove makeup with/clean your face with, K-beauty “toner” seems to mean something that improves the tone of your skin. I’m not sure if they mean color or firmness, but I’ve tried a few and none of them did either for me. I skip this step.

Next comes moisturizer or lotion. Some brands call it one, some call it the other. I would usually use one with an SPF, but if it’s a day when I’m not going outside, I’ll use one with other properties instead. My favorite non-SPF is the Innisfree Green Tea balancing cream. My favorite SPF is the Clio Kill Cover SPF 50 but you can’t get that in the US. My second favorite (better for oily skin as it has a matte finish, so with my normal skin, I use it on top of another moisturizer like the Innisfree one, above) is the Etude House Sunprise SPF32 (the US one is SPF50 and reviews claim it’s better for dry skin so maybe that’s a slightly different product to the one I have).

Now you put on your base (or primer, or veil… some people use veil and base, I personally feel they’re interchangable). I have some nice ones of these, and the K-beauty ones all seem to be good for color-correcting, especially if you have dark circles under your eyes. My favorites are the Etude House baby choux because I wear it on its own for color correction and it’s fabulous (I will review this, too, soon) and the Cle De Peau Correcting Creme Veil which I also wear on its own sometimes, without any other makeup on top. It is a French brand but, like many western cosmetics companies, they have a completely different line of (arguably better) products for the Chinese and Korean market, because they have to compete against homegrown Asian products that are really good. And HOLY MACARONI I had no IDEA how much that Cle De Peau one cost as I got it as a thank-you gift, as part of a big set of Cle De Peau cosmetics from a first-grader’s mom after I taught her daughter English. It’s sooooo good though. If all expensive cosmetics are that good, I can totally see why Kim Kardashian looks so good, even if we ignore the surgery and personal trainer sessions.

After primer, you add either BB cream, cushion, or what-have-you (whatever you use for foundation). I was using the Innisfree cushion but I’ve just ran out, so last week I bought the Clio Kill Professional one. I like cushion makeup (it’s like pressed powder but wet… I can’t explain it), because it’s quick to apply, but when I have time, I prefer BB cream applied with a beauty blender (or a 20-cent Chinese knock-off… $10 for a sponge?? Nope) as it’s more nourishing and I think it looks more natural on my face. I haven’t used western foundation since I got to China because it’s complete garbage compared to the stuff here, and SO bad for my skin. All the redness I’ve had, and which I’ve seen pretty much every western beauty vlogger seems to have before they apply their makeup, has vanished since I stopped using western foundation; I think there’s something badly wrong with it. Unless you have deeply tanned skin, Asian foundations are way better.

After that, you do the rest of your make-up; blush, eyeshadow, lipstick, brows.

Lastly, dust with some finishing powder and you’re good to go. And if you feel dry during the course of the day? Don’t be afraid to mist your face with moisturizing spray in public. Seriously, people do this SO OFTEN at coffee shops in Korea. I just got the LaNeige Water Bank Mist last week and I really love it. It’s so much fun, and quick and easy to use, although I’m lazy and only use it about once a day.

HOWEVER, there’s a huge difference between what I know I *should* do and what I actually do. I feel dowdy just thinking about the fact that some people are doing all of this every day. They will look like Zsa Zsa Gabor when they’re 80, and I’ll look like Sir Ian McKellen. I know I should do all this, but it’s so much effort and when I was working full-time I didn’t have time. Anyway, I tend to go along with how my skin feels, and a lot of the time, I don’t feel like I need to use all of that stuff.

So instead, usually I go:

Essence,

Serum,

Moisturizer/moisturizing suncream. I put all those on my face AND neck, because I feel like my neck needs more love than my body lotion can give it. If I get too much product on my hands, I also rub it into the backs of my hands and I’ve noticed the difference in my hand skin since I started doing that, but I still can’t bring myself to regularly use hand cream, it just isn’t me.

If I feel red or washed out I add one of the choux base veils I mentioned.

Then, unless I’m going out somewhere nice or Youtubing, I usually just sort my brows out, throw on some lipstick (my current favorites are Bobbi Brown or Elizabeth Arden… because I know where I left those) and get on with finding where I left my shoes and whether I have any hair elastics.

Then I am ready to face the day.

I’m a soccer mom waiting to happen.