Category: blogging

• May 9, 2022

  How to build a tribe on Facebook

  Facebook is the most time-intensive platform to master. I successfully grew my author page to 3k likes/follows before I closed that account. Why did I close my Facebook author account? What an admission at the beginning of an article about how to grow an audience on Facebook! Consider the dead donkey dropped (if you don’t […]
• May 6, 2022

  Should you get your books translated?

  I’ve pondered over this question back and forth for several years and I’m still not sure what the answer is. I’ve even reached out to translators who haven’t replied. It’s funny how people say they are looking for translation work and don’t know why they can’t get it, but when you actually contact them they […]
• April 27, 2022

  Are your customers confused?

  I go to a lot of soft play centres. A soft play centre is a place where children can play indoors. My son has a lot of energy so we go out a lot. Recently we went to a soft play I’d been looking forward to trying ever since we were buying our home 18 […]
• April 15, 2022

  L’Oreal True Match vs L’Oreal Infallible 24 Hr

  

  In this review I’m going to compare L’Oreal True Match foundation and L’Oreal Infallible 24hr foundation. If you’re reading this, I imagine you’re doing what I did two days ago; standing in front of the L’Oreal counter trying to decide between two different products. When there are no testers in some countries still because of […]
• April 5, 2022

  Does your offer match what customers actually get?

  Storytime. This week I had an eye test. I need a new prescription, so I went online to find cheap glasses. That’s where the trouble started. I must have scrolled through so many sites. There were the ones who had wasted time energy and money ranking first-page for “buy cheap glasses Ireland” when they were […]
• April 2, 2022

  Misadventure: No such thing as a free pedicure

  

  When I was nineteen, I saw an advert in the back of a TV guide. Choose 10 books for £10 and get a free luggage set! Wow. I thought this sounded like the deal of the century! I loved books and luggage. I filled out the application form, picked my books and wrote a cheque […]
• March 15, 2022

  How to build a tribe on YouTube

  YouTube has a reputation for being the hardest platform to build a following on. This is because it’s not forgiving if your content isn’t exactly right. Here are the five main reasons content creators can’t get a following on Youtube: Your content is too unoriginal If you’re looking to be the next anything, and all […]
• March 3, 2022

  Weekly writing prompt: Hare

  This week, write 100 words about a hare. It could be a March hare, or a harebrained scheme, or something else entirely. It’s up to you! Here’s how to take part: Write a post, including your 100-word response to the challenge, any words of explanation or inspiration you wish to share, and a link to […]
• March 1, 2022

  Why Unique Selling Points are harming more businesses than they help

  The next big thing in marketing all through the 2010s was the Unique Selling Point (USP). This is supposed to be the thing that only your business does, out of all the businesses in the world. Here’s why your business doesn’t need a unique selling point and why I hope the whole concept falls into […]
• February 8, 2022

  Why your social media marketing isn’t working (and how to fix it)

  It’s no secret that the latest trend in marketing is to get the word out via social media. Many businesses these days have accounts on Twitter, Instagram, Facebook (the big 3) and the more niche platforms like LinkedIn, Pinterest and Youtube. In fact, if you listen to some people, you need to have a full-blown […]