Mama Adventure

March 30, 2022

Wonky ear piercings? How to fix uneven ear piercings and lobe piercings that don’t match

So you went to a reputable salon or tattooist and asked them to pierce your ears. At some point you noticed it wasn’t quite right. In fact, they’re wonky. Your piercings are asymmetrical. Oh no! And when you search online for answers, all you get are unhelpful results about curated ear trends. I’ve been there.…

March 29, 2022

How to time your mailing list popup

If you’re running a crafting business or thinking about turning your crafting hobby or side-hustle into a business, you might be wondering how to time your mailing list popup on your website. To answer the question, I’m going to look at this from the point of view of a buyer. We’ve all been here: You’re…

March 28, 2022

Review: Child’s Farm Bath Stuff

My toddler has sensitive skin. Despite most baby products saying “gentle” or “for newborns” they break him out in a rash. I’m now quite skeptical of baby bath products, especially baby shampoo and baby bubbles. I bought the Child’s Farm stuff on some sort of special offer because it was cheaper than anything else. I…

March 26, 2022

Review: James Acaster’s Classic Scrapes

James Acaster is funny. Hilarious actually. And reading his book James Acaster’s Classic Scrapes got me into a scrape of my own. It was all Dara O’Briain’s fault. See, every time I have a baby (which is twice now… welcome little butterfly), I have to sit at home on the sofa doing nothing while the…

March 15, 2022

How to build a tribe on YouTube

YouTube has a reputation for being the hardest platform to build a following on. This is because it’s not forgiving if your content isn’t exactly right. Here are the five main reasons content creators can’t get a following on Youtube: Your content is too unoriginal If you’re looking to be the next anything, and all…

March 8, 2022

Market segments are nothing like oranges

When I did business studies back in secondary school, the teacher explained market segments as “like an orange” which is about the most useless analogy I ever came across because it tells you nothing about segments. A market segment is not like an orange. Here’s why: Segments are not a symmetrical, even division of market…

March 3, 2022

Weekly writing prompt: Hare

This week, write 100 words about a hare. It could be a March hare, or a harebrained scheme, or something else entirely. It’s up to you! Here’s how to take part: Write a post, including your 100-word response to the challenge, any words of explanation or inspiration you wish to share, and a link to…

March 1, 2022

Why Unique Selling Points are harming more businesses than they help

The next big thing in marketing all through the 2010s was the Unique Selling Point (USP). This is supposed to be the thing that only your business does, out of all the businesses in the world. Here’s why your business doesn’t need a unique selling point and why I hope the whole concept falls into…

February 24, 2022

Weekly writing prompt: Light

How do you describe light? This week, write 100 words about it. Traditionally, an artist’s talent lay in his ability to depict the way light fell on things. How do you cast light on the right aspects of your story and leave the less important areas in shade? How do you take care not to…

February 22, 2022

Beat the UK gender pay gap: Invest in stocks

Did you know, aside from the gender pay gap, men have more investments than women, on average? You already know what business you want to run. I do, too. However, I’ve always been a great believer in looking at money holistically, and completely separate from what I enjoy doing. And if you’re good at what…