Tag: blogging as a business

There are SO many people out there giving out advice about how to become a successful blogger and how to monetize your blog. They talk about authority sites and high-ticket products but they’re missing what it’s like for 95% of bloggers.

The hard truth is, most bloggers can’t get started with making money from blogging. So they lose motivation and give up. In some niches (I’m looking at you, beauty bloggers), it’s even harder because the path that people are trying to take isn’t the most profitable one, it’s a big shiny distraction that will fill your make-up drawer but not your wallet.

Here, I want to share my 100×100 method for making your first $100 from blogging. Don’t worry, I’m not trying to sell you anything.

What I did wasn’t remarkable or unusual. Anyone could do it. 18 months into blogging, I was regularly taking home about $400 per month. I didn’t have a huge email list (I still don’t have a mailing list for my blog because I’m managing 50,000 subscribers across 3 author mailing lists and need another one like I need a hole in the head).

I didn’t have a huge amount of views in the early days. My blog’s been running since December 2014 and along the way, I’ve learned a few things. I’d like to help you take some shortcuts to being a successful blogger and the hardest thing I found was making that first $100.

Once I’d broken that barrier, the views, money and everything else started rolling in.

And I’ve never written a sponsored post or accepted a free product from a company in exchange for a review, although I get about 20 requests a week (I usually say no because I don’t want the obligation of reviewing something I might not like although there are some things I’d say yes to that have never been offered, such as Latisse or an all-inclusive trip to Tibet).

I didn’t set out to make money from my blog.

This is important because I didn’t monetize until January 2016. There were 15 months at the beginning of blogging when I wasn’t monetized. I think this was good for me, overall, because it meant I focused on writing strong, well-researched articles and my success measure came from growing my daily views, not from how many affiliate links I’d dumped into any given article.

I actually started my blog two months after I had turned my Citroen Xsara Picasso into a campervan and taken my husband on a 16-day adventure from York to Rome for our honeymoon.

I just wanted somewhere permanent to put my travel pictures to share with my family, then I started YouTubing hair tutorials so I also wanted somewhere to write down how to do beauty-related things for people who didn’t watch videos. The twin focus of my blog – beauty and travel – made me think it was impossible to monetize, and all the advice said focus on one thing, but this just isn’t true. Focus on doing each topic WELL, don’t flit around doing half a job, would be better advice.

I think I got a lot of followers early on because I had Travel Tuesday and Beautiful Friday, and shared posts on both topics. Although it did take longer for Google to rank my site as a travel blog than as a beauty blog, it now ranks well for both.

The 100×100 method for monetizing your blog

Before you try to make any money with your site, ask yourself the 100×100 question: “Do I have a good blog with around 100 well-written posts on it and am I getting around 100 views a day?” If the answer is yes, you’re ready to take the next steps into monetizing your blog.

If not, I suggest you work on these first; let’s look at how.

Write good content for your blog

Content IS still King in 2020. What does that mean? Content is the most important thing in blogging. Your entire success or failure comes down to whether your posts are engaging for your readers, and whether your posts answer readers’ questions.

Your primary focus should be writing 100-ish posts of good content. At first, you will be shouting into a hole and wondering who will ever see these articles when you have no views. You might be wondering whether you should waste your best content on a blog which no one is reading.

I wondered these things too.

What I learned over my first and second year of blogging was those best articles with good content will soon rank in Google, and when they do, people will find them. One of my earliest posts is “Hair Bleaching 101”. It got a grand total of 15 views in the first six months after I published it.

Now, five years later, it has an average of 150 views per month. I have over five hundred posts on my site (I didn’t blog for all of 2018 and posted 6 times in 2019, or there’d be a lot more).

If each post on my site gets 150 views a month, that’s 75,000 views total in a month (rough average; that post isn’t even in my top 10 most popular, as you can see from the sidebar on the right hand side of the screen), so all those early posts are contributing to my overall success.

How to get more views for your blog

Once you have around 100 posts of good content, your viewing figures may take care of themselves if you’re a natural at SEO (getting your posts to show up on Google) but they may not. SEO stands for Search Engine Optimization and you need it on your site to make everything visible to Google.

SEO for bloggers in brief

In (very) brief, SEO for bloggers is all about ensuring your article titles match with what readers type into Google, your articles are the right length (over 1500 words for most articles, but change it up when you need to and don’t force yourself to ramble, Google hates that), and that your tags are all correct.

You also need internal links, so Google knows how important any given article is to your whole blog. And you need to post regularly. That doesn’t get said enough. If you don’t post at least once a week, every week, no exceptions, Google won’t rank you as high.

If you take time out of posting (I took about 18 months away from blogging) your SEO will suffer because Google penalizes “dead” sites in favour of “current” sites that are still being updated.

The best site about SEO is Neil Patel. That guy knows what he is talking about. If you want lots and lots of advice and info on SEO, go read his stuff.

Do bloggers need to be on social media?

If SEO is too technical for you, you should focus on building a platform of readers on social media who want to see your stuff. There are many ways to do this. You could start a Facebook Page for your blog and invite your friends to like it (scary but necessary for a Facebook strategy, as strangers will be reluctant to hit “like” on a page which has zero likes).

If you don’t do Facebook, you could start a Twitter or Instagram. Twitter is better if you like writing short sentences with a link, Instagram is better if you like sharing really good photos but don’t want to link to specific articles (e.g. for cosplayers or food bloggers).

Most of us will do a bit of SEO and a bit of social media. You can’t do everything, so don’t try, you will just waste a lot of time chasing your tail. Pick one social media site and get good at it before moving onto others. Make friends in your niche e.g. other travel bloggers. Find Facebook groups for bloggers in your niche.

Some people will say you don’t need to do any of this, just be your authentic self and the readers will find you and adore you. People say this to authors, too (I’m a double USA Today bestselling romance author so I hear this garbage a LOT).

They’re lying and trying to stoke your ego into believing them so you won’t work hard on the mechanics behind blogging, won’t succeed, and won’t compete with their site. Believe me, they did all this stuff to monetize their site, too. Or they’re not making money off their site and they don’t know why. In which case, share this post with them. 😉

If you haven’t got any of the stuff you’ve read so far in this post completely nailed, bookmark this (click the star in the right hand corner of the screen in Chrome and you can save this post for later)! Go take action, and come back to the rest of this post weeks or months from now, when your blog is ready for you to move forward. I’ll still be here.

I have 100 GOOD posts and 100 views per day. How do I make money?

Perfect! You’re ready to move forward.

The best way to make your first money with a blog is by joining Amazon Associates. This is a program Amazon runs, which means they give you special links which you can use on your blog, and you make a small amount of money whenever readers click on the links, if they buy something on Amazon within 24 hours of clicking on your link. It works best in review articles, in my experience, but you can also get them into “how-to” articles if there’s an appropriate spot.

The golden rules for ethically putting affiliate links in your blog:

1. State somewhere on the page that you use affiliate links. My blog has been set to say it on every post and page on my site, at the bottom, to be sure I never forget to state it, and it’s also stated in other places, too, although I try not to interrupt the flow of any given post.
2. Don’t shoehorn a link in or mislead readers into clicking e.g. by disguising the link. Reader trust is all you have as a blogger so don’t abuse it.
3. Only link to things that are actually worth linking to. Don’t sell crap. Steve Jobs said that, and it’s something you should live by with affiliate marketing.
4. Don’t put affiliate links into negative reviews. You don’t want people to buy products you hated, do you? That would be pretty scammy. Instead, link a negative review of one product to a positive review of a related product, or write a comparison between something you did/didn’t like and link to the good products only.
5. Don’t just rehash the Amazon reviews for a product on your blog. Google will actually penalize you for this because they don’t like duplicate content. Amazon can also penalize you for this as the copyright for reviews belongs to the people who wrote the reviews.

The amount of money you will make from doing this depends on how much traffic your site has and how much your readers are looking to buy a product when they read your post. If they’re not in a buying mindset, you won’t get a sale. That’s why your honest reviews and especially comparisons of different products are the best places to put links.

That’s all you need to do to make your first $100 from blogging! But it’s not very scaleable to higher figures. Several six-figure blogging sites have said your income with this will peak around $4000 per month and it can fluctuate very heavily from one month to the next as it’s really dependent on luck, so you could go from $100 one month to $60 the next month then $300 the month after.

If $4000 a month is the amount of money that will transform your life, then fantastic. But if you want to take things further, then at that point, you need to move into different affiliate programs with high-ticket products like cars, private jets, or online courses.

I’m not doing any of those very well, yet, but when I do, I’ll write about it, so you can climb the success ladder with me.

I use three affiliate programs but realistically, Amazon is the only one making me money because I haven’t figured out how to write high-ranking articles that find buyers for the other two yet. And earlier this year, I designed an online course that didn’t sell a single copy, so I need to go back to the drawing board with all of that and work out how to take my blog to the next level.

If this article was helpful for you, feel free to link to it on your blog, or share it on social media using the sharing buttons below. And if you have any questions, ask them in the comments! I usually close comments on posts after 28 days but I’m going to keep them open on this one.