Tag: business

• April 27, 2022

  Are your customers confused?

  I go to a lot of soft play centres. A soft play centre is a place where children can play indoors. My son has a lot of energy so we go out a lot. Recently we went to a soft play I’d been looking forward to trying ever since we were buying our home 18 […]
• March 8, 2022

  Market segments are nothing like oranges

  When I did business studies back in secondary school, the teacher explained market segments as “like an orange” which is about the most useless analogy I ever came across because it tells you nothing about segments. A market segment is not like an orange. Here’s why: Segments are not a symmetrical, even division of market […]
• January 25, 2022

  Bankrupt Debenhams, Arcadia and drowning Odeon all failed for the same reason

  Ten years ago, there was a Debenhams in nearly every town centre in England. Each little department sold virtually identical items for varying prices. Certainly, those other bastions of the high street, Topshop, Dorothy Perkins, Oasis, Burton Menswear, Evans, Outfit and Wallis were an impervious wall of shop after shop selling identical products for identical […]
• January 11, 2022

  Why you need to stop selling via a Facebook page right now

  When I started my soapmaking business, one of the things I wanted to know was how could I sell my soap to customers without having to have long complicated interactions. I was part of a local crafting and makers’ group on Facebook, and I was very surprised that the majority of small business owners were […]
• November 16, 2021

  Starting a side hustle for stay at home mums

  Starting a side-hustle can seem impossible when you spend your day working small miracles and solving big problems for tiny people. This guide will show you exactly how to start a business you can run from home, and how to fit it around milk and nap times. This is the first in a weekly series […]
• April 18, 2021

  My Experience With Word Ads Advertising on WordPress

  Part of my passive income strategy is running ads on this site. I never used to, but WordPress was putting them on my pages and even telling visitors that these were my ads so eventually I decided, screw it, let’s try Word Ads for a year and see how it goes. That was August 2020. […]